NATASHA RAJALINGAM

Hands-on consulting.
Helping brands thrive.

From strategy to execution, I work alongside you to make it happen.

How I help you grow

You have a vision. But you need someone reliable and experienced to put a plan into action, and you aren’t ready to hire a full-time executive.That’s where I come in.I’m a fractional strategy and marketing director for boutique, founder-led businesses that want to grow fast without losing what makes them different.Whether you’re pioneering sustainable travel, rethinking property development, or simply doing business in a way that breaks the mold, I’m an all-rounder who can bring structure to your vision and just get things done.

“Natasha is a terrier — in the best possible way. She gets sh*t done… A strategist, a sounding board, and the person who builds the runway while you're mid-flight.”

— Steve Ebsworth, Founder, Rascal Voyages

What I’ve done – and could do for you:

Brand Repositioning

Led a strategic brand repositioning as Chief of Brand to sharpen market focus and attract a more defined, high-value audience. (Rascal Voyages)

Visual Identity Refresh

Directed a comprehensive visual identity refresh modernising all brand touchpoints to enhance aesthetic appeal and reinforce a luxury adventure brand narrative. (Rascal Voyages)

Brand Video Production

Directed the end-to-end production of a company brand video, managing videographers, producers, and post-production teams, while also coordinating interview subjects and acting as the client’s main point of contact. Oversaw script approval and ensured strategic brand alignment throughout the process. (Rascal Voyages)

Website Overhaul

Led a full website overhaul on HubSpot, navigating platform limitations, directing the design vision, and managing the end-to-end rollout across strategy, UX, and dev. (Rascal Voyages)

Brand Presence Amplification

Amplified global brand presence through a targeted PR strategy, securing high-impact media placements and partnerships that significantly elevated brand visibility and credibility in the international travel and lifestyle space. (Rascal Voyages)

HR & Culture Design

Developed a complete HR Manual and infrastructure for a 120-person organisation including custom policies, procedures, onboarding templates, compliance workflows, and team development tools. (Y.CO)

Talent Architecture

Developed scalable team structures including department redesigns, salary banding, role classifications, and career progression pathways, creating clarity, consistency, and a clear runway for team growth. (Y.CO)

HQ Transformation

Led the sourcing, design and fit-out of a 1100sqm Monaco HQ to support a fast growing team, bringing together 90+ staff under one roof and creating the operational infrastructure for long-term growth. (Y.CO)

CRM Design & Development

Led the deployment of a custom CRM system to match how the business actually works — improving visibility, automating key workflows, and enabling teams to manage leads more effectively. (Y.CO)

Links to recent marketing projects

BEHIND THE SCENES AT WORK

More about me

Over the last 20 years, I’ve lived and worked in different cities around the world including Perth, London, Monaco and Bali. My career has spanned across luxury travel, hospitality, wellness and property.I started from the ground up, shadowing visionary Founders and Managing Directors in business development and marketing.Over time I transitioned from supporting others to building ventures myself—eventually leading teams, advising leadership, and serving as a director at a major international yachting company.Along the way, I’ve overseen brand overhauls, steered complex operational builds, and crafted clear, effective marketing strategies. I’ve always had a natural instinct for marketing, and today, that path has led me to where I’m most at home: consulting on brand, marketing and strategy with growing, values-driven businesses.I value simplicity and common sense. I’m not a fan of corporate jargon or one-size-fits-all playbooks. I believe in getting real results—with just enough process to make things stick.… But enough about work.Outside the office, you’ll find me singing with my band, painting with my daughter, or travelling the world with family and friends.I’m inspired by all things creative—whether it’s performing arts, fine art, or the quiet beauty of a well-designed space. I have an eye for interiors and love bringing character and warmth to the places I live and work.I'm always excited to discover new possibilities and projects -- and most of all, connecting with like minded change-makers.

WHAT OTHERS SAY

“We saw her value in executing large company projects and felt she thrived putting her complete focus into these. Natasha successfully carried out many projects within our Group of companies, including the design and implementation of key systems and the rollout of numerous strategic initiatives.”— Charlie Birkett, Co-Founder & CEO, Y.CO

“She's a big talent for any business. Enough youth to bring a fresh perspective, enough experience to consider the broader picture, enough grunt to deliver a strategy. She's an impressive lady, very bright and positive with international experience. Perth needs talented people like Nat. This lady can take you and your business places."— Angus Murray, Owner, PRD Real Estate Perth

Let’s build together

If you’re looking for a strategic partner who can connect the dots, build the blueprint, and drive the momentum your business needs… let’s talk.